Priority Bicycles. The company that took “maintenance-free” literally and then went completely feral with it. Zero chains across their entire lineup. Not most models. Not the premium tier. Every. Single. Bike. 19 models and counting — all belt drive, all the time. Founded in New York City by people who were clearly tired of bike shop upsells.
Priority’s entire philosophy can be summarized as: “What if bikes actually just… worked?” Revolutionary, apparently. While other brands were busy adding complexity, Priority stripped it away. No derailleurs to adjust. No chains to lube. No gears to overthink. Just get on and ride. Your brain has better things to worry about.
Company Profile
| Founded | 2014 (via Kickstarter, the modern American way) |
| Headquarters | New York City, USA (concrete jungle where bikes get stolen) |
| Founder | Dave Weiner (the chain-free crusader) |
| Belt Models | ALL 19 MODELS (zero chains in inventory, probably burned them) |
| Belt System | Gates Carbon Drive (CDX and CDN) |
| Business Model | Direct-to-consumer (cut out the middleman, keep the savings) |
| Price Range | $400 – $4,500 (suspiciously affordable for this quality) |
Belt-Drive Products
Priority’s lineup reads like a manifesto against bicycle maintenance. Every category, every price point — all belt, all internal hubs, all the time:
- Classic Plus — The gateway drug. Your first belt bike, probably not your last.
- Continuum Onyx — Enviolo CVT hub. Infinite gears, zero shifting stress.
- L Train — Named after NYC’s most unreliable subway. Ironic, since the bike actually works.
- Apollo — Gravel bike. Belt drive meets rough roads. Adventure without the chain anxiety.
- Current — E-bike line. Electric power + belt silence = stealth commuting.
- Ace of Spades — Kids’ bike. Teaching the next generation that chains are for chumps.
- Turi Beach Cruiser — Proof that even beach bikes can have standards.
The fact that Priority makes a belt-drive beach cruiser tells you everything about their commitment level. These people are not messing around.
Markets & Distribution
Priority ships direct-to-consumer throughout North America. No waiting for your local bike shop to “order it in.” No dealer markup. No BS.
- USA — Primary market. NYC to LA and everywhere in between.
- Canada — Because Canadians also deserve nice things.
- International — Via partnerships, expanding the belt gospel globally.
Why Belt Drive?
Priority didn’t just adopt belt drive — they made it their entire personality. The founder, Dave Weiner, saw people abandon cycling because maintenance was annoying. His solution: remove everything annoying. Chains? Annoying. Derailleurs? Annoying. Constant trips to the bike shop? Extremely annoying.
The result is bikes that work perfectly out of the box and continue working perfectly for years. No oiling, no adjusting, no cursing at your derailleur in the rain. Just riding. What a concept.
Priority bikes are proof that the bicycle industry has been overcomplicating things for decades. Sometimes the revolution is just… making something that works.
Where to Buy
Direct from prioritybicycles.com. Ships to your door. Assembly is minimal — they’ve thought about that too. Some models available through select dealers if you insist on the traditional retail experience.
In Our Catalog
Browse all Priority Bicycles models in our database: [View Priority Bikes]